Dare to be different. Seek simplicity. Care. Do the right thing.

These are our values. They are our unique identity as an organisation. They inform how we do business, define what makes us unique and create a common shared identity. They are visible in our behaviours, our actions, the way we make decisions, how we interact with each other, even the words we use or the way we think, individually and collectively. They are the steppingstone to the culture we aspire to and will create together.

Dare to be different

We create more value for our customers and our business by  doing things differently. Together, we challenge the status quo, we do things differently where it brings more value, we share ideas and we embrace new ways of working.

Seek simplicity

We aim for simplicity in a complex business environment. We strive to design simple and cost-effective products and processes that benefit our customers, our partners and our colleagues.
 

Dare to be different at Athora
Seek simplicity at Athora

Care

We care about our business, our customers and each other. We welcome and respect diversity of opinion and thought and our collaborative and inclusive workplace ensures we can thrive.          
 

Do the right thing

We take our responsibilities seriously. We commit to always doing the right thing to create a sustainable future for our customers, our partners, our colleagues and communities we operate in.   
 

Care at Athora
Do the right thing at Athora
Life at Athora